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Email marketing is heavily regulated under the CAN-SPAM Act because this legislation was specifically enacted to protect consumers from unsolicited emails and to establish rules for commercial email messages. The act requires that email marketers follow specific guidelines, such as including a clear and conspicuous identification of the message as an advertisement, providing a valid physical postal address, and offering a straightforward method for recipients to opt-out of receiving future emails.

This regulation was designed to enhance consumer privacy and control over their inboxes, making it essential for businesses engaged in email marketing to comply with these requirements to avoid penalties. In contrast, while other forms of communication such as text messages, social media messaging, and phone calls may have their own set of regulations and best practices, the CAN-SPAM Act specifically focuses on the use of email for marketing purposes.